Wednesday 29 September 2010

Positive and Negative Images of America




I thought that this first image was a positive image of America as it represents it's diversity, as well as the way it is all interlinked to create one large ball, or in America's case, a country. All the different colours, for me, represent a multitude of the USA'a attributes, for example gender, sexulatily, cultures and beliefs, race, languages spoken, etc and the way that they all work together to make something vast and internationally influential. It could also be seen as negative due to its exclusivity, for example their reluctance to lower their carbon footprint, as well as in a good light with their mutual strength (patriotism, morale) to support each other as a country.

For me, this second image was superficially a postive image of America: it represented the almost awesome and vibrant/animated environment that I typically associate with the USA.
However I feel that this image actually represents a more negative side to America. Many aspects of America are 'airbrushed'. For example celebrities in the media are airbrushed to look immaculate which in turn can and often does arouses insecurities in many; parts of American history, such as some of the happenings in the Vietnam War are evidently not promoted; and the negative effects of the booming fast food culture, for example the workers in third world countries that are paid very little for the yields that they produce, are also rarely brought to light. It does seem at times that America is expert at promoting themselves as an almost perfect 'brand'.






















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