3D LED TV by Samsung

This week I have chosen to look at one of the latest advertisements for the new 3D TVs available in America in 2010.

http://www.youtube.com/watch?v=xshgWuZmC6k

The commercial starts off with a typical family day out to the Sea Life Centre. I think this is to show that before you even know what the product is, it is for every typical American family and therefore easily accessible.
The Father then pulls out a box which has fish in it and it is 3D. They then drive home with the box on the roof and he puts the box into the television. This shows that this new TV can give you a realistic feel and a whole new dimension to enjoyment of TV.
I picked on the line "Have you ever wondered how amazing it would be to experience life in another dimension?". This is saying "well now you can", and tempting you to think about the question and want to buy the TV.

The Values...

The use Values of this product is pretty simple as it is to be used for consumer enjoyment and leisure. The Value as a commodity is that there is a new phenomenon of 3D TVs being brought at the same time, therefore there is competition. Samsung, in my opinion, is known as a good, reliable brand and therefore are more expensive than a lesser known brand name.
The symbolic value of this product is a little more complex. It really depends on sort of person you are and how high-tech you are. The advert suggests that it is for average families, however in reality this TV is worth thousands of Dollars.
So this links back to the lecture as you could buy a fountain pen that is used for writing that would also do the same job as a Monte Blanc pen. Likewise you could possibly find a 3D TV that wasn't a well known brand name that still did the same job yet it wouldn't have the same respectability and would not show what class you are in terms of wealth.
It would be very difficult to personalise your Samsung 3D TV as you would not put a huge scratch in the middle of the screen. In the lecture we discussed putting rips or dying our jeans to make them more individual. With electrical products it is increasingly difficult to make them different to everyone's 3D TV.

To some people having a 3D TV seems like the best thing in the world however to other people they would aspire to have one and in a way this gives a good indication to the person they are.