Glee Commercial

Glee is, to me, the most important television show on right now. And the commercial I’m focusing on is that for the DVD for the complete season one.

The commercial starts off with a Madonna rendition, which is a change from their most popular song (“Don’t Stop Believin’”). I really think it is placed there from a very advertising point of view, as Madonna is huge all around the world. It kind of seems that the producers are trying to show that Madonna is a fan, so, everyone else should be too.

The rest of the clips are some of the shows popular moments, showing the favourite characters (Sue Sylvester).

I picked up on the line “Mercedes is black, and I’m gay. We make culture” because it zones on the variation of minorities the show picks up on. And, the show as a whole has literally a person to connect to for everyone.

Linking it to the values which were discussed in class…

The use value of this product is simply, to watch it for enjoyment of the consumer. But the symbolic value really depends on who you are and your thoughts on the show. The value is dependent on what the status and word “Glee” means. Because even though it is out there for everyone, the way it affects each person, is different. So individuality can be brought in. So it links, to when in the lecture, we were talking about how jeans can ever be individual because they are mass produced. So instead of ripping or customising, we can have difference in the way we feel about “Glee”.

For some people, having the Glee DVD means nothing and really doesn’t appeal, whereas to others, it’s everything and it very much describes the type of person.

I also think that Glee is somewhat changing the culture of America (and if not the whole country, at least the people who watch it). Because it shows the transformation the country has gone through regarding stereotypes and sexuality. And I think it links to the reading of this week, because there was a section which spoke about the globalization of America, as McDonalds are placed nearly everywhere. And with Glee, it is now shown in over 30 countries.