Another Dramatic Maybelline Advert ...

Firstly the advert questions the viewr as to whether the prefer/are happy with 'normal lipstick'. As you would expect, especially from the perspective of a non-American looking in on American culture, America is never satisfied, and refuses to be sated by the 'normal' and standard - you only have to look at the variety and volume of commodities, from gadgets to clothes available in the USA today for evidence. The answer to being happy with the norm is essentially no, especially when lipstick is (portrayed in the advert as) a sensual tool.
The image of the flower implicitly allows the lipstick to be compared to the bright, attractive colours of nature, inferring that it is somehow only natural to own this lipstick; as if it is only as natural as nature itself.

The image of the New York skyscrapers acts, I feel in this advert, as a reminder of where the product originates from: the 'big apple' of New York, one of the internationally recognized cities of style and influence. A subtle suggestion of patriotic sentiment can also be detected here, as well as the impression the America is reminding the large number of international viewers of this advert, of the USA's clout in the world. The scene of the taxis driving by reinforces the USA's character (as yellow taxis are easily recognized), and therefore uniqueness.

The women smiling towards the end of the advert displays how the item has made her happy; the pathetic-fallacy-type display ofthe flower petals emphasizes this, conveying the importance of material items in US culture.
The lipstick ultimatel makes the police officers prettier and does the same for the ordinary girl on the bike. This again adavnces the case that the advert is putting across: that this material commodity will enhance your life in numerous ways.
This essentially is the essence of the USA's 'consumer culture' that is often highlighted, and in turn imitated by the rest of the world.