Tuesday, 16 November 2010

We're havin' a tea party

The video I've found is, like the Huck Chuck facts of last week, is very short.
It advertises a national tour that was undertaken by supporters of the Tea Party in August/September this year, and as there aren't many ideas expressed in the video in terms of support, I'll be focusing more on the creative choices that have been made in the making of this promo.

Firstly, the narrator. Blessed with a deep, rumbling timbre, he wouldn't be out of place advertising the new Die Hard at your local cinema. He is very American, very masculine, and very Tea Party. I think there is a certain significance in his voice - the fact that he sounds like a voice over at the movies is indicative of what the Tea Party think they are, of how their presence is a serious issue, that they should be taken seriously.

Secondly, in the opening 15 seconds, the aim of the advert and who it is supposed to appeal to is outlined. The promo is listed as being for anyone tired of 'out of control spending' 'bailouts' 'higher taxes' 'a spiralling national debt' and 'big government liberalism' and its rhetoric is very firmly rooted in American ideals and patriotic sentiment. This is mirrored by the background of fireworks (a reference of course to Independence Day, a day many wistful Tea Partiers would consider their favourite holiday) and the demonised images of Obama and conservative America's favorite punch bag Nancy Pelosi, who is currently Speaker for congress, the implication being that these are the people who represent all the ills of American politics.

The idea of the Tea Party Express bus, which was used to drive across America to stage numerous tea parties, is a very strange one for an organisation as skewed and disorganised at the Tea Party, especially when one considers it isn't even a real party.

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